Improving the conversion rate of your website is essential to make your actions and online business profitable. Getting traffic to your website is great. But if this traffic does not convert, it’s frustrating.
Here are our 5 tips to help you improve the conversion rate of your website:
1. Highlight a clear and unique value proposition
The value proposition is an element that should not be overlooked. From the home page, tell the users what you do, who you do it for, how you do it and especially what makes you unique via a short, easy to remember and clear proposal.
2. Optimize your Call-To-Action buttons and make them visible!
The goal is to keep your visitors on your website by reaching the information and the desired product.
If you have a traffic analysis tool, you can try to place your Call-To-Action button at the places most clicked by your visitors.
Use contrasting colors with the background for easy identification. Also, be precise in your titles: for example, prefer “Add to cart” rather than “Continue” or “Next” which remain too vague. Your client should know exactly what will happen after clicking the button.
3. Use images and videos with your content and testimonials
Use images to boost engagement and draw attention to your products. Videos keeps people on your website longer and engage them with your content. Testimonials reassure clients and provide social evidence.
4. Optimize the design and ergonomics of your website
You must optimize the loading time of all your pages: reducing the speed of your website allows for an optimal user experience. Your site must be adapted to tablets and smartphones by proposing a responsive or mobile version.
You have arrived at the end of your reading! Now you know the 4 tips to increase your conversion rate. Ready to put them into practice ?
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